Viewpoint Colour no.13

Viewpoint Colour no.13: Transformation

THE CONTEXT With ever growing blurred lines between human and inhuman agents and a moment of environmental instability, we are re-evaluating the past, navigating the present, and building towards a new world.

COLOUR DIRECTIVES What’s going up and what’s going down: our edit of the essential colours for the new season. The merchandising facts you need to know.

VISION ON COLOUR Our five palettes for A/W 24/25 featuring the inspiration behind our choices, the core shades and a major breakdown of mixes and harmonies.

SPIRITUAL a palette to reflect our search for deeper meaning in our lives and our desire for calm and balance.

SUPERNATURAL a palette of mystical colours that transform our way of seeing things.

WONDERLAND a palette to transform reality into fancy and a new form of escapism.

BOTANICAL MYTH we continue to explore the power of nature especially for its ancient spirituality.

HYPER-PERSONAL a colour card with which to express ourselves.

CITY COLOURSCAPES

A city-by-city perspective on what’s going on where in global colour taste: Barcelona, Paris, Amsterdam, London, Buenos Aires, Enugu, and Mumbai.

PANTONE FEATURE

A personal story of Pantone’s experience with AI in the selection of its colour of the year Viva Magenta.

INTERIOR FOCUS

Modern Day Mystics: how Next-Gen re-imagining of folklore is shaping the future and a new sense of modern-day mysticism is emerging in interiors. 

ARTWORLD FOCUS Visual stories made of artificial imaginative landscapes and intricately crafted installations explore psychedelic forms and materials as a space of creativity and observation of the world, underlining that the human experience is the context in which everything develops.

DESIGNER PROFILE We enter the mesmerizing and unapologetically avant-garde world of Elmo Mistiaen, a visionary who blurs the boundaries of fashion and technology.