Viewpoint Colour no.13

Viewpoint Colour no.13
digital version
89,00 €

Also available in these variants:

Viewpoint Colour no.13 - ORIGINAL ON PAPER
  • Season: F/W 2024-25
  • Viewpoint Colour no.13: Transformation

    THE CONTEXT With ever growing blurred lines between human and inhuman agents and a moment of environmental instability, we are re-evaluating the past, navigating the present, and building towards a new world.

    COLOUR DIRECTIVES What’s going up and what’s going down: our edit of the essential colours for the new season. The merchandising facts you need to know.

    VISION ON COLOUR Our five palettes for A/W 24/25 featuring the inspiration behind our choices, the core shades and a major breakdown of mixes and harmonies.

    SPIRITUAL a palette to reflect our search for deeper meaning in our lives and our desire for calm and balance.

    SUPERNATURAL a palette of mystical colours that transform our way of seeing things.

    WONDERLAND a palette to transform reality into fancy and a new form of escapism.

    BOTANICAL MYTH we continue to explore the power of nature especially for its ancient spirituality.

    HYPER-PERSONAL a colour card with which to express ourselves.

    CITY COLOURSCAPES

    A city-by-city perspective on what’s going on where in global colour taste: Barcelona, Paris, Amsterdam, London, Buenos Aires, Enugu, and Mumbai.

    PANTONE FEATURE

    A personal story of Pantone’s experience with AI in the selection of its colour of the year Viva Magenta.

    INTERIOR FOCUS

    Modern Day Mystics: how Next-Gen re-imagining of folklore is shaping the future and a new sense of modern-day mysticism is emerging in interiors. 

    ARTWORLD FOCUS Visual stories made of artificial imaginative landscapes and intricately crafted installations explore psychedelic forms and materials as a space of creativity and observation of the world, underlining that the human experience is the context in which everything develops.

    DESIGNER PROFILE We enter the mesmerizing and unapologetically avant-garde world of Elmo Mistiaen, a visionary who blurs the boundaries of fashion and technology.

  • Accessories, Baby, Beauty, Colours, Materials & Inspirations, Kidswear, Lingerie, Menswear, Shoes, Sportswear, Womenswear
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