Viewpoint Colour no.14

Viewpoint Colour no. 14

HUMAN NATURE

Pantone Colour of the Year

Recalibrating our priorities to align with our internal values, we have selected PANTONE 13-1023 Peach Fuzz to be our PANTONE Color of the Year 2024, a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul.

Created by VIEW PUBLICATIONS in collaboration with FranklinTill Associates, VIEWPOINT COLOUR is a unique report that focuses on color. VIEWPOINT COLOUR is aimed at all color-conscious industries and provides visual inspiration, guidance and a global perspective on color from the world's leading color experts.

It's all about color!

Color is the most powerful communication tool, influencing 50 to 85% of ideas and purchasing decisions.

Since 80% of human perceptions are filtered through the eyes, visual cues are critical to getting a message across. Nothing does this better than the thoughtful use of color.

Color plays a central role in the design process and is an essential element of a successful design strategy. It should be considered from the moment materials are developed and should be a conscious part of every level of decision-making, from the raw materials that go into the product to the packaging in which it leaves the store.

Prioritize your color strategy.

We understand the expense and complexity of color decisions and want to make color planning easier for you. Our goal is to provide you with the critical and actionable color information you need to make more effective color decisions. VIEWPOINT COLOUR focuses on what really matters, giving you both a macro and local view of key color trends, with an emphasis on both what's happening now and what will happen three years from now.

Visual and inspiring!

VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine that focuses on the world of color across all product and design industries on a global basis.

Turn our visual inspiration into your ideas.

VIEWPOINT COLOUR provides clear and comprehensive information on color trends, market validation, insights and analysis, and the psychology behind a color trend to help you with your color planning.

What you will find in VIEWPOINT COLOUR

Color news & innovations

Design context - color forecasts (12-18 months)

Color implementation

Visual essays - images and photos

Color, Material, Finish

Inspiration for color and pattern

Color meanings

Color prediction (3 years ahead)