Trendhouse Casual and Athleisure S/S 26

TRENDHOUSE CASUAL and ATHLEISURE BOOK S/S 2026
Printed Book + Digital
At Trendhouse, we have designed a casual and athleisure stylebook that is a step on from all other publications on the market. The move to a well-being lifestyle, demanding a more comfortable and versatile wardrobe, has only accelerated the growth of these markets. Indeed, the divisions between traditional categories such as sports, casual, career, formal, day and evening wear are all falling away. But as hybridization grows and product lines blur, the demands on design are multiplying as end-uses become increasingly multi-faceted and technical performance needs to be balanced by eco-consciousness. What we aim to provide is a system to help you navigate this increasingly complex but exciting market and stay on top of its high-speed, ever-changing scenario. Although unique in its approach, our casual and athleisure book remains a pragmatic tool that is easy to use and built in logical product and merchandising development stages to give a clear and complete overview of what’s important for the coming season.