Feel the Yarn 12 A/W 25-26 DIGITAL

Feel the Yarn issue 12 AW 25-26

The trend book comes from a desire to talk about knitwear trends with the focus squarely on yarns. Having looked at the publishing market, we have realised that there is no trend book or magazine out there that puts yarns at the heart of the extraordinary evolution of knitwear over the last 15 years. The images and words behind the inspiration for knitwear creators will be placed alongside yarns, clothes and garments that provide the best visual representation of the themes chosen to depict the reality around us, or what will sum up our daily lives in the future. We are convinced of our ability to add another angle to our way of seeing yarns and of their ability to interpret our moods and our passions. 

Contents
The season main mood is entitled TRANSFORMING and includes the A/W 2025.26 trends and colours.
“Nothing is lost, nothing is created, everything is transformed”. A few words to express a fundamental truth. From the infinitely small to the infinitely large, chemical reactions, laws of physics, matter and energy; everything is in perpetual motion and nothing remains as it is. And it is also the principle behind sustainability and the circular economy, in which recovery and transformation create something different but never entirely new. In the trend book we thought we would talk about all this through visual and material features that originate from one another in an undivided narrative: no story is isolated, nor universe disconnected; everything flows in a single, never-ending transformation.