Trendhub Active AW 27/28

Trendhub Active Sport Autumn/Winter 27-28 | BDA London

The Definitive Digital Trend Forecast for High-Performance Sportswear.

Drive your creative process with the Trendhub Active Sport AW 27-28 report by BDA London. This digital trendbook is a strategic powerhouse designed for brands, designers, and retailers looking to dominate the men’s and women’s activewear markets.

Through five comprehensive seasonal themes, this report provides the technical data and aesthetic inspiration needed to build commercially successful collections.

Core Design Intelligence:

• Pantone® TPG Color Palettes: Fully referenced color stories with key harmonies and seasonal highlights.

• Fabric & Trim Innovation: Expert direction on material performance, technical trims, and innovative finishes.

• Print & Graphic Directions: A curated gallery of all-over prints and strategic graphic placements.

• Form & Silhouette: Essential shapes and "Key Looks" that define the AW 27-28 aesthetic.

• High-Res Asset Library: The download includes all individual images from the book, ready for your internal moodboards and presentations.

Strategic Content & Market Insights

Our report bridge the gap between consumer data and product design:

1. The Bigger Picture

An executive summary of global consumer behavior shifts. Understand the macro-trends influencing the sports market and how they will impact purchasing decisions throughout the season.

2. Seasonal Must-Haves & Themes

A definitive trend checklist. From conceptual influences and cultural drivers to the "Look & Feel," we provide a 360-degree view of the season’s core themes.

3. Product Capsules & Key Looks

Visualizing the trend. Explore specific product focus areas and outfit builds that demonstrate how to translate "high-concept" trends into wearable, market-ready activewear.

Why BDA London?

In the fast-paced world of Active Sport, timing is everything. This trendbook provides the "Season’s Must-Haves" in a structured, digital format, allowing your team to streamline development from the initial concept to the final sample.