Trendhub Womens AW 27/28

Trendhub Womenswear Autumn/Winter 27-28 by BDA London

The Definitive Digital Trend Forecast for the Women's Fashion Market.

Unlock the future of fashion with the Trendhub Womens AW 27-28 report. Developed by the industry leaders at BDA London, this digital trendbook is an essential strategic asset for designers, product developers, and retailers aiming for commercial success in the womenswear sector.

This report identifies five defining themes, providing a complete toolkit of materials, colors, and silhouettes to guide your seasonal design and marketing strategies.

What’s Included in the AW 27-28 Report:

• Pantone® TPG Color Palettes: Expertly curated color stories with official Pantone® references and harmonic combinations.

• Fabric & Material Innovation: Detailed insights into seasonal textiles, technical finishes, and essential textures.

• Print & Pattern Inspiration: Creative direction for all-over prints, graphics, and placement stories.

• Trims & Hardware: Precision details on accessories, footwear, and essential trims that define the season.

• High-Resolution Digital Assets: Every purchase includes a downloadable file containing all individual images from the book for seamless integration into your design workflow.

Strategic Content & Insights

The Trendhub report is structured to translate macro-trends into actionable product design:

• The Bigger Picture: A high-level introduction to the season, focusing on shifts in consumer behavior and market dynamics.

• The Season’s Must-Haves: Your essential design checklist, covering the "hero" colors, shapes, and items for AW 27-28.

• Thematic Deep-Dives: Five themes exploring everything from cultural influences and "Look & Feel" to specific fabric stories.

• Key Looks & Product Capsules: Practical applications of the trends through curated outfit builds and specific product focus areas.

About BDA London & Trendhub

Trendhub is the specialized "ready-to-buy" trend division of BDA London, a premier agency focusing on fashion retail, trend forecasting, and brand strategy.

• Publication Schedule: Autumn/Winter (AW) in February | Spring/Summer (SS) in July.